Lexus Is on the Hunt for Younger, More Diverse Customers
 

When Marvel’s*The Black Panther hits theaters next month, expect the Lexus LC 500 to get a lot of screen time. According to Bloomberg, that’s because it’s not only T’Challa’s personal*ride in the film, it’s also part of Lexus’ plan to attract younger, more diverse buyers and ultimately regain its place as the top luxury brand […]

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