Both the BMW M6 and the Alpina B6 are sold by BMW dealers and backed by full BMW warranties and service—even though M is BMW’s own in-house operation, and Alpina is a separate company. What’s going on? “We are repeatedly asked whether M and Alpina are competitors,” says Frank van Meel, president of M GmbH. […]
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What’s Next for M?: Decoding the Future of BMW’s Performance Brand appeared first on
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