It all started back in 2006 when Kia Motors announced that Peter Schreyer would become its new Chief Design Officer. At the time, this move seemed equally audacious and puzzling: smart hire by Kia boss Eui-sun Chung, the son of Mong-koo Chung, the billionaire chairman and CEO of Hyundai Motor Group (HMG), but perhaps foolish […]
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How Genesis’ Dream Team Could Reinvent the Luxury Car – The Lohdown appeared first on
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