Hyundai refers to its quirky one-plus-two-door Veloster coupe as a “reverse halo vehicle,” meaning it’s intended to draw young buyers in and get them hooked so that as they age, start families, and get promoted they’ll buy ever fancier Hyundai cars and utes. In Korea they even sell it under a “Premium Youth Lab” subbrand. […]
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2019 Hyundai Veloster First Look: Halo Kiddy appeared first on
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