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Unread 01-22-2018, 08:39 PM   #1
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Default Lexus Is on the Hunt for Younger, More Diverse Customers

When Marvel’s*The Black Panther hits theaters next month, expect the Lexus LC 500 to get a lot of screen time. According to Bloomberg, that’s because it’s not only T’Challa’s personal*ride in the film, it’s also part of Lexus’ plan to attract younger, more diverse buyers and ultimately regain its place as the top luxury brand […]

The post Lexus Is on the Hunt for Younger, More Diverse Customers appeared first on Motor Trend.



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