Congratulations on the name change, but from a purely marketing perspective, it doesn't seem to "flow" like it should.
The "
tag line doesn't roll off your lips as it should. First rule of marketing, make them remember you
ie:
or
and of course:
Quote:
Where shopping is a Pleasure
|
(Publix).
Everyone knows and identifies with these. They are easy to recall and "flow."
Makes them much easier to recall and identify.
The previous tag line "Your Prescription for Performance" flowed much better, was shorter and easier to recall and seemed to be spot on
Just trying to help Brad.
Gordon