Take Rate On GM's 60 Day Satisfaction Program: .000667%; Returned Vehicles: 1
Source: Special Automotive News Email Alert
DETROIT -- Since launching its money-back-guarantee program, General Motors Co. has had one customer return a vehicle, GM Vice Chairman Bob Lutz said today.
GM has sold about 150,000 vehicles since the program began. Of that, just over 100 customers have opted to take a 60-day money-back guarantee, Lutz said. The rest turned down that option and instead took a $500 cash incentive.
“Out of hundreds of thousands, the people who've selected the 60-day guarantee were in the hundreds,” GM's marketing chief said during a media event here today. “We have had one substantiated return of a vehicle.”
That return involved a man who had bought a Chevrolet Corvette with a manual transmission. After driving it for a month, the man found shifting gears to be inconvenient. So he exchanged it for an automatic transmission, Lutz said.
“He brought it back because he had made a mistake,” Lutz said.